You have a great idea. You have a great message. But you are struggling with how to get it out there in just the right way so that you look great and your message sells. Your idea that should “go viral” and could change the world can sometimes just draw a blank stare.
Something new is often complex and unfamiliar – and difficult to explain. Or maybe your message is a tried and true concept that simply needs a new medium (like social media) to get the word out. You may be asking yourself, should I make a video? Should I create an animation? Or some combination of both?
At WIN, we excel at absorbing your complex (or simple) message and bringing it to your audience with animated video that is easy to understand, and a pleasure to behold. How do we do it? With our story, metaphor & design process.
Stories are how we understand ourselves, and how we share common causes. When complexity comes dressed as a narrative, it doesn’t seem quite so intimidating.
Our heads are already filled with behaviors, patterns, and relationships. Together we pick the right analogy and the new no longer seems unfamiliar.
Design isn’t just about creating something beautiful – although you can expect that, too. It’s about finding the most elegant solution to a previously unresolved problem.
What about your human capital? In today’s corporation, communicating with your employees in a clear and compelling way has become increasingly challenging. With so many things competing for your employees’ attention, how can you educate them? Inspire them? What tools can you use to initiate change? An engaging internal video can be a powerful solution.
For your external audiences, explainer videos have become a pivotal tool to the success of many companies like yours. Why? Because it provides an easy and effective way for businesses to quickly explain their business proposition. When potential customers visit the homepage of your website, an explainer video can serve as an informative and entertaining ambassador for your brand. Instead of clicking around in an aimless hunt for information, an explainer video enables your visitors to press play, lean back, and in a brief time absorb the essence of your company’s message.Corporate Portfolio